About Us

HAUX isn’t just a clothing brand — it’s a mindset, a movement born from the streets of Jodhpur in 2024, founded by Alka Gupta to disrupt the noise and bring clarity to self-expression.

At its core, HAUX is built for the bold. For the misfits, the dreamers, the ones who find art in chaos and meaning in everyday moments. Our collections are shaped by raw realities — urban rhythm, inner battles, nature’s contrast, and untamed emotion — brought to life through statement graphics, fearless silhouettes, and handcrafted precision.

Each drop is intentionally limited, because we don’t believe in mass-made identity. HAUX pieces are designed to be felt, lived in, and remembered — like tattoos you wear on the outside.

We’re not chasing trends. We’re building culture — one thread, one story, one rebel at a time.

Welcome to HAUX.

Wear your story. Own your edge.